FBB

PROJECT

FBB

Limited data on clients at the start.

To revise the design from the pre-existing structure and push for an upward trend in purchases.

To deliver within the tight timeline

Creative Team :  1 Creative Manager + 2 Art Directors + 1 CopyWriter

Wireframe designed according to the offers and assets that needed to be featured

Copy writer creates options for AIQ in order to have maximum success through email SLPHT’s

The design team creates the layout and the GIF animations

CMS team deploys the emailers

Metrics and heat maps via Harmony are shared with the AD team highlights the data and the click zones

The team discusses the pros and cons with the Creative strategist and works on improvements

 

We used smart SLPHTs, Gifs and interesting layout styles to grab the attention of the customer.

Displaying variety of styles led to higher engagement

Mystery offers drive significant demand

Calling out time left/ countdown timers drive more clicks

Timers-01.jpg
Timers-02.jpg

Animated GIF sections

10062020_PlusSizeAppreciation.gif
extra40shoes.gif
swimwear.gif
shoes_bogo.gif
09302020_V2_Clearance.gif

Layout sections

Targeting customers based on their climatic  zones and featuring product variations for outdoors and indoors

COLDER ZONES

Rec-01.jpg

WARMER ZONES

Rec-02.jpg

INDOOR VS OUTDOOR

Rec-03.jpg

Final Layouts

LB_Sunday_11.08.20_V1_IR1_EPS_Certona-co
LB_Thursday_10.15.20_V2_IR1_EPS_Certona.